The Soft Shirt Place

The Soft Shirt Place is the home of a range of unique and imaginative apparel bought you from the heart of the Smoky Mountains, TN. Bored of the usual boring souvenir t-shirts that can be purchased anywhere, we decided to produce designs that speak to people around the world.

All of our designs are drawn in-house and are only available on this website, our official Etsy Store, our official Amazon Store, and at special prices in our retail store on the top floor of The Mountain Mall, in Gatlinburg TN.

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Current stock levels

We are in the process of building our new website which will reflect the Bella & Canvas brand shirts and hoodies which we carry as standard in our Gatlinburg store. If your chosen product shows a Gildan Brand shirt, and you would prefer a Bella & Canvas Shirt, please message us!

Current shipping times

USPS is still experiencing some delivery delays due to COVID-19 and staffing issues. We offer first class shipping on all orders, however this is a basic service and does not come with insurance or tracking. If you would like to be able to track your order, we recommend selecting the Priority Mail option at the check out. Please remember that shipping time is in addition to our standard 10-14 business day production time.

Thank you for continuing to support a small 'mom & pop' business as we continue to get used to a 'new normal'.

  • About Us

  • In 2018, the Husband and Wife team behind a Screen printing company in Gatlinburg, TN, realized that there was nothing different, or 'clever' behind the apparel designs that saturated the market in this beautiful mountain town. Everything on sale looked alike, and was usually overpriced, and mass produced by companies that were not even local to the Smoky Mountains.
  • Changing the Game

  • Using their combined imaginations and love of the Mountains, they brainstormed ways of being 'different' in the marketplace, and creating a product that was not only unique, but was comfortable, long lasting and at a fair and reasonable price.
  • Retail Location, Gatlinburg TN

  • The retail location on the top floor of The Mountain Mall in Downtown Gatlinburg, has over 25 different colors of Bella & Canvas brand shirts to chose from, along with Tank Tops, Sweatshirts, Hoodies, Long sleeved Shirts and V-Neck shirts. Sizes start at 2T, and go all the way up to 4XL, with over 100 different designs available. Each piece of apparel takes only 60 seconds to produce.
  • Something different

  • It is easy to spot a Soft Shirt Place shirt among the throngs of neon and pastel shirts that overwhelm the area. Very quickly The Soft Shirt Place established a reputation for a high quality product at a fair price among locals and visitors alike, and have become a 'must visit' store for many people when they vacation in Gatlinburg.

About Us

In 2018, the Husband and Wife team behind a Screen printing company in Gatlinburg, TN, realized that there was nothing different, or 'clever' behind the apparel designs that saturated the market in this beautiful mountain town. Everything on sale looked alike, and was usually overpriced, and mass produced by companies that were not even local to the Smoky Mountains. Shop Now

Changing the Game

Using their combined imaginations and love of the Mountains, they brainstormed ways of being 'different' in the marketplace, and creating a product that was not only unique, but was comfortable, long lasting and at a fair and reasonable price.

Retail Location, Gatlinburg TN

The retail location on the top floor of The Mountain Mall in Downtown Gatlinburg, has over 25 different colors of Bella & Canvas brand shirts to chose from, along with Tank Tops, Sweatshirts, Hoodies, Long sleeved Shirts and V-Neck shirts. Sizes start at 2T, and go all the way up to 4XL, with over 100 different designs available. Each piece of apparel takes only 60 seconds to produce.

Something different

It is easy to spot a Soft Shirt Place shirt among the throngs of neon and pastel shirts that overwhelm the area. Very quickly The Soft Shirt Place established a reputation for a high quality product at a fair price among locals and visitors alike, and have become a 'must visit' store for many people when they vacation in Gatlinburg.

They love us.... they really love us!

This is my second t-shirt from these guys and it's just as fantastic as the first. The color is great, the design is flawless and you can't beat the shop owners! My original t-shirt is still in perfect condition after many (many) washes. Will definitely purchase from these guys in the future. :)

Dana, Via Etsy

Absolutely love this shop! I bought a T-shirt, loved it so much I went back the next day and bought a sweatshirt! I love the quality and the unique designs! I am a forever customer now! ❤️

Chelsea, via Facebook

We stopped in at the Gatlingurg store and couldn't pick just one shirt. They were great and my husband visited for a long time with the owner. They both "geeked out" and had a great time. We cannot wait to order more in the future after we get our first order and share with the whole comic book loving family.

Tabatha, via Facebook

This is a unique shop of extremely comfortable t-shirts and sweatshirts. They are fantastic for people with sensory issues. He made two for me while we were waiting in his shop. The shirts wash well and last a long time.

Dwana, Via Facebook

They Really do Love us!

Loved this place! The owners were super friendly and their shirts were amazing! All of the custom designs we awesome and I wish I could have bought all of them! Make sure you guys check out theirs designs for yourself!

Kyle C

My husband and I took our daughter and 3 grandkids in. All 6 of us got custom tshirts. This couple is very talented and artistic, their designs are very unique. They have the patience of Job to put up with our crew! They are very reasonably priced plus they honor us veterans (and first responders) with a 10% discount.

Sharon C

My wife and I and our friends visited Simplistic Geek during our vacation and we were so impressed with this small business! The T-Shirts are all so incredibly designed, and we were so impressed that they were all designed in-house. We bought 3 shirts and are extremely pleased with all of them. On top of that, the owners were awesome people and great to talk to! Make sure you check this place out!

Nick A

This is a unique shop of extremely comfortable t-shirts and sweatshirts. They are fantastic for people with sensory issues. He made two for me while we were waiting in his shop. The shirts wash well and last a long time.

Dwana C

Loved the Gatlinburg shirts I bought for my husband and I. They are super soft compared to the other souvenir shirts around town not to mention excellent pricing. She was so friendly and even allowed me to go to the bathroom to try on a shirt because I'm between sizes. I hope to order more in the future. I'll definitely be stopping by on my next trip to Gatlinburg!

Ashley L

Really, really good quality. Honestly, it reminds my of my $80 Bradley University hoodie. It has the same material. Which Is amazing because that’s one of the best I own. So these hoodies are honestly a steal. Not to mention how clever they are.

Grace J

Location

Visit us

Floor F, The Mountain Mall

611 Parkway, Gatlinburg, TN 37738

Sun - Thur, 10am - 6pm
Friday & Saturday, 10am - 10pm

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Service as it should be.

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